About

If you're reading this and you're an athlete—if you have an audience you want to serve in deeper ways, if you're tired of performing for sponsorships that don't value you, if you believe there's a better model—let's talk (email dennis@loaf.so).

We're building this for you. With you. We need your trust, your leadership, your presence. And in return, we'll handle everything else.

If you're reading this and you're the kind of person who wants to get out of the bubble—who's feeling disconnected and hungry for something raw, who wants challenge and community and transformation—come with us (email ericka@loaf.so). We're creating trips to extraordinary places with extraordinary people.

And if you're reading this and you just want to follow the journey—to see what we're building and how we're building it—stay in touch. We'll share what we're learning. The successes and the failures. The insights and the experiments. The journey of building something that didn't exist before.